Our Culture & Values

Culture Statement of Ashewa Technology Solutions (ATS) S.C.

We believe in a culture rooted in collaboration and growth. We are creating a space where people can perform at their highest level and be the best versions of them in order to develop the most inspiring company in Africa.

Our Vision

At Ashewa Technology Solutions, our vision is to revolutionize the digital landscape and become the premier tech company in Africa by the year 2030.

Our Vision

With a focus on seamlessly integrating e-commerce, logistics, e-learning, SaaS, smart ERP, website builder, software development, and cloud computing services, we aim to empower businesses and individuals with innovative technology solutions that simplify processes, enhance productivity, and drive growth.

Through our cutting-edge expertise and unwavering commitment to excellence, we aspire to be at the forefront of digital transformation, offering comprehensive and customizable solutions to meet the evolving needs of our customers. Together, let's shape the future of technology in Africa and unlock endless possibilities for success.

Our Mission

Our Vision

We revolutionize African commerce by providing innovative e-commerce, e-learning, e-payment, entertainment and Logistics to do business easily, affordably, and reliably at anytime, anywhere though cutting-edge technologies.

Our ‘‘value propositions’’ is always superior to its rivals, to guarantee that it is a company of choice for customers, an employer of choice for staff and an investment of choice for its investor, by fulfilling its corporate social responsibilities and making our society life easy, civilized and prosperous to contribute positively to the socio-economic development of Africans, in particular and the nations in which it works in general.

Core Values

Core Values for Building a Company that Lasts for 300 Years.

In accordance with Zygmunt Bauman's theory of liquid modernity, our world is characterized by constant change and impermanence. This is particularly evident in the fields of science, technology, and the economy. Despite this uncertainty, Ashewa aims to create a company that can endure for 300 years. Although this may seem ambitious in such a fluid era, it leads us to an important realization.

In a time where change is constant, the most effective way to secure quality, knowledge, skills, or systems is through continuous self-improvement and staying abreast of the evolving world around us. Building a long-lasting company is undeniably challenging, let alone one that can survive for 300 years. However, there are guiding principles that we must adhere to; we call them 'Ashewa's definitive'.

  • We are committed to achieving tangible and meaningful outcomes in all our endeavors. We focus on producing concrete results that contribute to the long-term success of our company.

  • We believe in the power of collaboration and recognize that the collective effort of a unified team is essential for enduring success. We foster an inclusive and supportive environment where teams can thrive and achieve their full potential.

  • In a rapidly changing world, the ability to move swiftly and adapt to new circumstances is crucial. We embrace a culture of agility, empowering our employees to be proactive and responsive to emerging opportunities and challenges.

  • Ethical behavior and transparency are integral to our business practices. We foster an environment of trust and honesty, valuing integrity in all our interactions with employees, partners, and stakeholders.

  • We have zero tolerance for mediocrity or complacency. We strive for excellence in all aspects of our work, consistently holding ourselves to the highest standards.

  • Our focus is on making a significant and positive impact, both within our company and in the wider world. We prioritize initiatives that can bring about substantial change and create lasting benefits for our customers, employees, and communities.

  • We recognize that our customers are at the heart of everything we do. We are committed to understanding their needs, exceeding their expectations, and continuously improving our products and services to deliver exceptional experiences.

  • Embracing a forward-thinking mindset, we encourage innovation and creative thinking at all levels of our organization. We strive to be at the forefront of technological advancements and industry trends, driving progress and remaining adaptable in an ever-evolving landscape.

These core values serve as our compass, guiding us towards building a company that can endure for 300 years. By adhering to these principles, we can navigate the challenges posed by liquid modernity and leave a profound and lasting impact on the world.

Our Goals

  • By engaging in technological inventions and innovation, by creating "the Ethiopian Silicon Valley”, we will be able to improve the country's high-tech investment in electronics, machinery and vehicles.
  • Creating one million millionaires by 2030.
  • Creating jobs for 5 million people by 2030.
  • Helping small businesses and individuals.
  • Become a leading technology company in Africa.
  • Decrease migration rate.
  • Build a generation that benefits the family and the country (by formulating and implementing a critical school curriculum).
  • Outreach and creative learning for orphans.
  • Creating Economic integration of Ethiopia, Africa and ultimately the world.
  • Bringing together Ethiopian-African intellectuals to make a big difference in our country's invention and innovation.
  • Demonstrating Ethiopian-African brilliance. i.e indigenous knowledge and values to the world.
  • Creating convenient and profitable investment opportunities for the diaspora.
  • Making shareholders landlords by a long-term payment for the profits made by Ashewa Shares Holders by building real estate.


Our aim is to build a strong nation, with a leading economy and an empowered generation that will help itself and the world.

Ashewa Technology Solutions SC
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