The gateway for a modern and hustle free life! Our Vision

E-commerce has the potential to boost private consumption and investment at the aggregate level. For consumers, e-commerce may translate into better access to a wide range of products and services at potentially lower prices, ultimately boosting consumption. Two studies by McKinsey in China and Indonesia highlight that e-commerce generates new consumption.

In China, a study shows that for every US$100 in Internet spending, close to 40 percent represents incremental (new) consumption, while the remaining 60 percent is diverted from traditional offline retail channels (Dobbs and others 2013). In Indonesia, about 30 percent of online commerce spending is new consumption, capturing previously untapped needs (Das and others 2018). A recent report highlights that about 12 % of global goods trade is now conducted via international e-commerce, with much of it driven by platforms as Alibaba, Amazon, eBay, Flipkart, and Rakuten.

As of 2019, there were 631 online marketplaces in Africa managing 1,900 websites in 58 countries and territories. These marketplaces recorded about 2.2 billion visits that year. Some of the 631 online marketplaces included in the Africa Marketplace Explorer do not fit the standard definition of e-commerce. Yet many online marketplaces in Africa are ‘classifieds’, where goods are advertised online, but paid for upon delivery — and these delivery and payment methods can vary widely. Classified sites are sometimes the only online marketplaces in a particular area —and because they can serve as a digital gateway, stimulating the development of full e-commerce sites.

The leading pan-African e-commerce platform, Jumia, operated in 12 African countries as of November2019, with Egypt and Nigeria its largest markets. E-commerce requires internet access, yet just 30% of Africans could go online as of 2017. Tunisia offered the most widespread access (64%), followed by Morocco (62%), Gabon (62%), South Africa (56%) and Djibouti (56%).

Over 90% of businesses are SMEs, which employ over 90% of the (non-government) labor force. The World Bank forecast that if Internet use across the continent is expanded at the same rate as in high-income countries, 140 million new jobs and $2.2 trillion will be added to the African gross domestic product GDP.

About | Online shopping platform

A marketplace where buyers and sellers are DIRECTLY connected!!

Ashewa Technology Solution S.C/ATS S.C/ owns and operates The platform's major mission is to HELP SMEs/SMALL BUSINESS and to make shopping EASY, affordable, and reliable by connecting customers directly with manufacturers without the use of unnecessary middlemen. facilitates D2C/ DIRECT-to-CUSTOMER transactions with a wide range of domestic and international buyers and suppliers, as well as their various products and categories. It is an END-TO-END marketplace that enables the shipment and delivery of packages from sellers to consumers and a payment service that speeds up transactions between parties.

Our Vision

By generating value through entrepreneurship and innovation, contributes to society. It is customer-focused, and the program is for those who want to live a more easygoing and happier life while simultaneously contributing to their communities by conducting business whenever and wherever they desire. It aspires to be the most significant trading platform in the world, serving millions of buyers and sellers.

It comes up with:

Seller web app
Buyer website
Our Vision


Our vision is to be Africa's most customer-centric virtual marketplace, [where our customers can easily, affordably, and reliably find and shop anything they desire].


We revolutionize African commerce! By:

Make the market system reliable, affordable and easy.

Make an impactful intervention in transforming the informal commercial activities to regular, legal and profitable businesses.

Create a system that promotes the Digital Ethiopia and support the partnership and collaboration between the government, private institutions, and the local and diaspora community.

Make the life of our society easy, advanced and modernized.

Establish a better business environment by eliminating unnecessary chains. Reducing inflation and enabling buyers to access products and services from the vendors.

Create a market place where customers can get satisfying, easy, and reliable source of products and services.


Our goal is to connect rural areas to major cities, Ethiopia to the rest of the world, and the rest of the world to Ethiopia, as well as to create an economically integrated, empowered, and self-sufficient generation.


  • Customer-centric
  • Moving fast
  • Innovation
  • Hard work
  • Impact
  • Credibility

Our promise to our customers

Consistently deliver innovative and credible customer experience.


Ashewa Technology solutions through plans to generate revenue via these services and earnings.

Profit-sharing Membership Program

Earning revenue from membership fees that members pay to get access to multiple benefit programs.

Ashewa is a pioneer global virtual marketplace to fully allocate its incomes on social programs. Furthermore, comes up with solutions to solve real problems with a brand-new model known as Profit Sharing Membership Program (PSMP) for its lifetime subscription members.

This makes Ashewa unique in the sector to distribute its profits to customers. It shows Ashewa cares for society and its social responsibility from the early beginning. Profit-Sharing Membership Program (PSMP) provides a long-lasting remedy to address the economic problems of Ethiopians and Africans.

Transaction fee /Commission

Incurring revenue through commission when the transaction takes place at These transaction fees are subject to sales of products or services in the marketplace.


This monetization program merely focuses on gaining revenue from various advertisement services that the marketplace provides.


It is making revenue from various Supplier payments for the necessary tools and to sell their product or service on our platform. We have three subscription programs; Lifetime subscription, yearly subscription and monthly (1/2 year) subscription.

Trade Assurance Fee

Earning income from insurance premiums; Trade assurance is a built-in protection service that covers orders placed on paid through our website. It protects the buyer in the occasion that the supplier's ship on time or the product quality differs from what has been agreed upon. When charges transaction fees it is only for trade assurance.

Cancelation /Penalty

It is making revenue from cancellation fees when gets advanced and numerous transactions happen on it, Ashewa will start this monetization program. When users order something and want to change the order or replace the product, then there will be a cancellation fee or penalty.

Targets of

  • Supporting more than 3,000,000.00 SMEs to sell their products and services on the platform.
  • Helping more than 1,000,000.00 additional jobs created through SMEs business transaction.
  • Generating revenue of 500,000,000.00 ETB in annual basis from the platform.

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Ashewa Technology Solutions SC
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