Born and raised in Shewa-Robit a town in north central Ethiopia, Daniel has got the access to actively engage in the market from an early age. The town is best known for its active trade practices, which gives him a chance to intimately engage in the process of transaction.
This coupled with the fact that he come from a farmer and merchant family has resulted in him being grown to be a very fond of the market & many would say he excelled in the market.
But for Daniel, what resonates more was the community that has come together around the market with strong binding values. Those people were trusting, dependable and real hard working folks, who genuinely believe in each other and in the market.
The faith and trust those communities instilled in him at such a young age is a motive he holds up today, to live up to his highest potentials, because their unbreakable faith has created a real sense of belonging in him. He inherited that unwavering trust and brings it to Ashewa abundantly, and builds a company, a team and a community based on that value.
Yet, despite making a lot of money for his age, it didn’t take him a long time to understand the limitation in the local trade. Most of the trade activity was limited to labour, short distance and small networks which makes it difficult to upscale and exhausting at the same time. A problem identified in most parts of the country at the time.
He quickly realized that there is a lack of infrastructure and reliable system. And this realization got him into a thorough journey. A journey that involves a lot of reading, traveling, and training filled with trail and failure. Before settling on E-commerce he has gotten in to different online business ventures. Of the things he gathers from the ineffective online business in Ethiopia, lack of reliable payment system, and a limited digital access are the main points.
However the actual turning point of his pursues was his experience in Jumia, Kenya. After working and studying in neighbouring Kenya, Daniel come back to Ethiopia, this time with a solution, a solution that attempts to transform trade and market transaction in Ethiopia as well as in Africa.
Then he founded Ashewa PLC, an E-commerce platform. The new platform has demonstrated a high performance in a very short time, in 8 months to be specific. The performance was 88% higher than other e-commerce platforms in Ethiopia. The high performance proofs that there is a high demand and huge potential for digital economy. What was lost was a reliable and organized platform. Its right there Ashewa decides to be a share company and invest a huge resource in order to solve real Ethiopian problems through large scale technological solutions.
A multibillion-birr capital project owner Ashewa Technology Solution S.C is started by the visionary entrepreneur Daniel Bekele and his 5 friends in May 2020 in Addis Ababa, Ethiopia. Ashewa Technology Solution is a legal entity registered under the Trade Registration and Licensing Act to operate in accordance with Ethiopian law and regulations. And it is being the most valuable technology brand working on E-commerce, e-learning, Logistics, smart software as a service and demand-based software development and totally 11 technological sectors.
Ashewa currently has 200 qualified employees, has 10 innovative software products, thousands of stockholders, and a total of 12 Board members. Because Ashewa was created in response to a pressing need for change, we make it our mission making a platform to make our peoples, life easy, civilized and prosperous. Traditional life, Poverty, migration, and mortality are things that we want to end. Youth and business should be more easy, reliable, efficient and effective by using our cutting-edge technologies.
What drive us?
As a company that strives to bring the change it wants to see ‘What leads to a life of impact and purpose?’ is one of the questions we ask more often here.
We have a purpose driven professionals, who are concerned about their legacy. We are a group of different people that comes together for the same noble cause, changing society for the better. As pioneers we are in a mission to change the world. And as a giver we want to engage in a venture that directly improves the life of others.
Pulling the youth out of unemployment
Despite the time we live in and the immense economic opportunity the digital age provides, Many Ethiopians still struggle to put food on a table. Many leave their home to feed their family. Those who seek a better life risked their safety and dignity.
High rate of Unemployment, under employment and poor working condition fuels the search for an escape route. But it was never easy; many have died on their way to Europe. Many have drowned in the Mediterranean Sea along with their dream for a better life. Some unfortunates fail into the most heartless terrorist groups. Even the ones who make it to Europe are prone to a lot of problems related with legality and identity.
Statics show that ‘Unemployment and underemployment continued to be serious social problems in Ethiopia despite some improvements in recent years. With around 50 per cent of the urban population between age 15 and 30 unemployed, Ethiopia has one of the highest unemployment rates worldwide’.
But, we don’t have to live like this. We don’t have to flee our country for a better life and vanished in the air. We shouldn’t live under humiliation either. What we should do is come together to build our own empire in our own land, because together we are stronger.
Despite what we have been through, the strength in our sprit and the resilience we inherited is powerful, unyielding and will always overcome. And here in Ashewa we are committed to build something greater than ourselves. We are here to provide solutions for our people and to improve the living condition of our community. So that people have the opportunity to work and live a better life in their own country.
If not us, who? If not today, when?
Our customers choose Ashewa, because we always prioritize them and never compromise the quality of our service. Yet more than that, it’s our purpose driven intention to change people’s life for the better and to do it today with the resources we have, essentially counts and resonates in people’s heart. And actually, we believe that’s what sets us apart. And since we are talking about a lasting impact, let’s see what other thing Ashewa has in its store.
Well, Ashewa is setting a new trend. TRUE! It’s challenging the status quo. ALSO TRUE! But the actual good news is, this new trend highly relies on research, collaboration, people and professionalism. And that is the very reason people trust in us, while we trust in Tech.