Aschalew is a very passionate branding, marketing and banking professional and certified consultant and trainer. He is contributing to the professions in various ways. He authored a book titled “Make a difference with customer service”. He has been written and published a number of branding related articles. Aschalew has also made his professional contributions through interview with various media such as news paper, Tv and radio.

Aschalew has led two huge projects; rebranding projects of Bank of Abyssinia. And he has initiated organized and lead Dashen bank’s Job creation and entrepreneurship project called Dashen Kefta and he was one of the juries for the contest. Besides, as per the request of Ethiopian job creation commission, Aschalew volunteered and judged job creation ideas and works of contestants for two rounds. He has produced training manuals and conducted trainings to various institutions Nation Bank of Ethiopian and MADO hotel are among other.

He is among the first Marketing Management post graduates of the Addis Ababa University. He has a total of 18 years of working experience. He has been a lecturer of Marketing and Management courses in various Universities and Colleges for more than eight years. His industry experience started when he joined Commercial Bank of Ethiopia as the first post graduate management trainee and served the Bank in different capacities including marketing, Branch manager and internal trainer. Aschalew has been served Bank of Abyssinia and Dashen bank in the capacity of Marketing manager and Marketing and Customer Experience Director respectively. Besides, Aschalew was internal trainer and delivered number trainings while he was working for the Banks. Currently, he is working with Amhara Bank as Director Marketing and Corporate Communications.